Press Release: Exclusive partnership between HELM AG and Tronox in Germany
Hamburg, Germany, 09. June 2020
Effective June 01, 2020, HELM AG will take over the distribution for the company Tronox in Germany. The entire product range, consisting of different titanium dioxide pigments is exclusively marketed under the brand name TiONA®.
Christian Witt, global product manager for titanium dioxide (TiO2) at HELM, Business Unit Derivatives, underlines the importance of the agreement:
"We are pleased to have a reliable titanium dioxide supplier with Tronox for long-term collaboration and to take over the distribution in Germany. The broad product portfolio offers many growth opportunities for our partnership. With its global production sites and the extraction of raw materials in own mines, we see Tronox well prepared for the future.”
TiO2 is used in particular as a white pigment in the paint and coatings industry, the plastics and paper sector, and printing inks. As the brightest known pigment, it offers protection against UV radiation in addition to lightening power and outstanding opacity. In the form of nanomaterial, titanium dioxide can serve as a photocatalyst and reduce environmental influences.
HELM AG is a traditional Hamburg-based family company with over 120 years of history. As a multifunctional sales organization, HELM is active in chemicals, crop protection, pharmaceuticals and fertilizers. Today, HELM is one of the world's largest chemical marketing companies and, with more than 100 branches, sales offices and participations, ensuring access to the most important markets through specific regional knowledge.
Tronox Holdings plc is one of the world’s leading producers of high-quality titanium products, including titanium dioxide pigment, specialty-grade titanium dioxide products and high-purity titanium chemicals; and zircon. They mine titanium-bearing mineral sands and operate upgrading facilities that produce high-grade titanium feedstock materials, pig iron and other minerals. With nearly 7,000 employees across six continents, rich diversity, unmatched vertical integration model, and unparalleled operational and technical expertise across the value chain, position Tronox as the preeminent titanium dioxide producer in the world. For more information about how Tronox’ products add brightness and durability to paints, plastics, paper and other everyday products, visit Tronox.com.