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With power into a new partnership: HELM AG becomes official sponsor of Timo Boll and Borussia Düsseldorf

From now on, the family-owned company HELM AG from Hamburg will be one of the jersey sponsors of table tennis icon Timo Boll as well as of the record champion team Borussia Düsseldorf.

Janneke Menzel

Janneke Menzel

Manager External Communication


Lina Ebel

Lina Ebel

Corporate Communications Manager


Hamburg, 04.07.2023

Starting as of 1 July, the HELM logo will be visible on the sleeve of the left shoulder of Timo Boll and his team-mates, thus at the worldwide appearances of individual athlete Timo Boll as well as at all matches of Borussia Düsseldorf. The partnership contracts are currently set up for three years with the option to extend.

"I am very proud to have gained a new partner in HELM AG. The talks with Stephan Schnabel, during which we got on very quickly, showed me that this company and the people behind it are a very good fit for me. This partnership gives me extra motivation and drive on my further way", commented the so far six-time Olympic participant Timo Boll.

"We are very happy that we could win HELM as a strong partner for us. Due to the family value orientation, the international set up and the consistency over many years, we are sure that HELM is a very good match for us as," commented Andreas Preuß, manager of Borussia Düsseldorf.

Partnerships and team cohesion are not only essential in sport, but also reflect the "Powerful impact through Partnerships" leitmotif of the Hamburg-based chemical company.
"Partnerships are an important part of our HELM DNA and the foundation of our daily business. Whether with business partners, external stakeholders or our longstanding employees. Coupled with team spirit and perseverance, it is precisely these partnerships that connect us with Timo Boll as well as Borussia Düsseldorf," says Stephan Schnabel, CEO of HELM AG.

HELM is already supporting a number of sporting projects in the city of Hamburg. Sponsorships on a global level start now with the partnership launch of Boll and his team. The aim of the sponsorship is to use Timo Boll's high profile, particularly in Asia, to further strengthen HELM's presence and the associated visibility in the Asian market.

To activate the partnership in the best possible way, HELM plans to actively involve its employees. "As Timo Boll is very well known worldwide and table tennis is played all around the world, the partnership offers us the opportunity to bring our employees even closer together globally through various internal campaigns and events. We are very much looking forward to being able to cheer along together at the games in the next few years and to everything that awaits us in the partnership," says Stephan Schnabel.

About HELM
HELM is a Hamburg, Germany, based family-owned company established in 1900. HELM is one of the world’s largest chemicals marketing companies and committed to providing solutions to its partners worldwide that support a successful transformation to a sustainable economy and society. The company secures access to the world’s key markets through its specific regional knowledge and its multinational presence. As a multifunctional marketing organization HELM is active in the chemicals industry, in the crop protection industry, in pharmaceuticals and in the fertilizer industry.

About Borussia Düsseldorf
With 32 German championship titles, 27 German cup victories and 16 successes at European level, Borussia Düsseldorf is not only the national table tennis record holder, but also one of the three most successful club teams in Germany with 75 titles (as of 05 July 2023). The first championship title was won in 1961. Borussia Düsseldorf has also made sporting history several times - including winning the historic triple (Champions League, championship, cup) in 2010, 2011, 2018 and 2021. In addition, the club is strongly committed to young talent, senior citizens, para-sport and with numerous social projects of its own.
Further information at www.borussia-duesseldorf.com.