Sport sponsoring
Partnerships and team cohesion are an important part of HELM's DNA and the foundation of our daily activities. It is therefore logical for us to strengthen and promote these values as part of our sports sponsorship. Supporting elite-level and popular sport is an opportunity for us to build long-term partnerships.
Timo Boll
We have been a sponsor of table tennis player Timo Boll and his club Borussia Düsseldorf since July 2023. Thanks to his international success and sporting consistency, Timo Boll is a perfect fit for the HELM team.
Timo Boll on InstagramViktor Axelsen
We are the proud shirt sponsor of Danish badminton star Viktor Axelsen. He has been a HELM brand ambassador since 2023 and represents our values in Malaysia's national sport all over the world.
Viktor Axelsen on Instagram
Farming Simulator
With HELM products in the game and in-game advertising, we are present in the most popular game on the agricultural scene – and with the HELM team we have the top favourite in the Farming Simulator League.
More about Team HELM
HSV
We are very proud to be the official sleeve sponsor of the football club HSV and donate our logo placement to the children's rights organisation PLAN International. A partnership that reflects the traditional identity and solidarity of three Hamburg originals - making it visible throughout the city.
More about HSV
TEAM HAMBURG
As a partner of TEAM HAMBURG, we are supporting Hanseatic gold medal hopes at the 2024 Olympic and Paralympic Games in Paris, together with the Hamburg Chamber of Commerce's Competitive Sports Foundation.
More about Team Hamburg
Special Olympics
The Special Olympics World Games are the world's largest inclusive sporting event. We support the Special Olympics in Hamburg e. V. initiative and its athletes in preparing for the competitions.
More about the Special Olympics
Kohlhoff/Stuhlemmer Sailing
We have been supporting Paul Kohlhoff and Alica Stuhlhemmer's sailing team on their route to the Olympics since 2023. As a traditional Hanseatic company, we have close ties to water sports.
More about team Kohlhoff/Stuhlemmer
