Work with our Brand

Here you will find an overview of all HELM Group brand assets.

The HELM brand has been impressing with clarity and strength for decades. The iconic logo is the central element of the corporate design. The combination of logo and design elements lends the brand modernity and strengthens its global presence. This is ensured by striking shapes, fonts, templates, icons and many other elements.

the ellipses

Two dynamic ellipses symbolise HELM's focus on partnership. They are derived from the line of the HELM logo. The overlapping points of the ellipses form the basis for many variations.

Learn more

Design System

The HELM Design System is decisive for our clear visual language in all areas – here you will find details on design and application.

To the Design System

The logo

Since 1970, the HELM logo has been a key part of our image in all areas of the company – here you can find out how it was created, how it is used today and what to be aware of when using it.

To the Logo Guide

Selection

Our Brand Assets for direct download.

HELM Group Logo

HELM Group ellipses

HELM Group colours

Our Brand Hub

If you work on or with the HELM brand, visit our Brand Hub. Here you will find all the important information and manuals for the correct use of our branding.

Switch to the Brand Hub

Contact

Janneke Menzel

Corporate Communication

Anne Holst

Corporate Communication